Whatever Happened To Truth, Justice & the American Way

Prophets and Profiteers

And wouldn't those

''business savings"also

be put to

good use to secure a future, in terms of research and

development for new products, providing a future

source of wages and fringe benefits for employees,

ensuring the viability of the enterprise, etc? Those

"business savings"

are a reward for the risk-taking

entrepreneur who is successful in keeping costs below

revenue while organizing all the factors of production

(land, labor, capital) in, hopefully, the least cost

combination?

Remember, if the entrepreneur doesn't meet the

above mentioned criteria fo.r efficiency, his competitors

might. Those who don't meet the discipline of the

marketplace by providing quality and value for that

hard-nosed, fickle customer, while covering their costs,

will end up in the scrap heap of entrepreneurial history.