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Prophets and Profiteers

Additionally, the Protestant Reformation changed the

entire religious climate.

Again, it could be seen and felt on Sundays. The

new Protestant ethic injected a level of zest and energy

into the sermon:

"You can engage in hard work, thrift,

and industry

...

prosper not only in the hereafter but

here...prosper not only yourself but others

...

stewardship compels you to do this.... "

Thus, the

merchant capitalist class (the future Sam Waltons) was

launched -- sanctioned in part by the church. Many

were known to be spirited entrepreneurs and spiritual

Christians.

Sometimes we forget that

''profit"

is, for many

people, a ·1oaded and emotional term. However, when

we shop for bargains, when we look for better ways to

get our work done, when we pursue options in order to

manage all of the things on our schedule, when we

attempt a new recipe, when we stretch our pay check

to pay day, when we try to make the Dean's List, when

we work for wages and salaries, when our savings and

investments earn interest and dividends, when we lease

our land and mineral rights for rent and royalties -- it's

all profit motive.

We have just come to call it by different names. In

that regard, most of us would readily understand the

term

''family savings."

After the bills are paid, that

money which remains is family savings.

It

shall be put

to good use to secure the future for us and for those

who are important to us. Is it so different for

commercial enterprises in capitalism? What if we called

''profits"

by another name:

''business savings'?

Wouldn't there be quite a parallel between that and

"family savings"?

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