

62. Proof That Free Enterprise
Delivers the Goods
What a tremendous marketing opportunity! At a
time when the American incentive system has become
a casualty of misinformation, the Belden Center has
established itself as one of the premier organizations
in the country that is effectively communicating the
concept of freedom applied to the market.
On six occasions since 1979, Harding's
"Capitalism
Corps"
Economics Teams, the winningest in the
country, have won first place in national Students In
Free Enterprise (SIFE) intercollegiate competitions. On
six other occasions the Harding SIFE team was first
runner-up in the annual year-long competitions.
Typically, the Harding entry chronicles a variety of 60
to 70 multimedia Economic Enlightenment Project and
programs which have been presented before civic,
professional, employee and educational groups in the
Mid-south.
The collegiate business organization,
Phi Beta
Lambda (PBL),
is also sponsored by the Belden Center
Director.
PBL
competes in regional and national
business competitions. Some years, Harding has more
national
PBL
competition individual event winners than
any other college in the country. A recent national
president of
PBL
was a Harding business student.
Phi Beta Lambda,
the college level equivalent to
Future Business Leaders of America (FBLA), develops
competent, assertive business leadership, strengthens
the confidence of young men and women in
themselves and their work, participates in worthy
undertakings for the improvement of business and
community, and develop characters, train for useful
citizenship, and fosters patriotism.
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