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INTRODUCTION -- Telling the Story

and Nurturing Renewal

The story of the American incentive system is the

story of all the people in it. Each American needs to

know how he fits into the story, what his part is, and

what he can do to make the picture better. Just who or

what is an American? Americans have been described

as

hard-working,

materialistic,

practical,

adventuresome, optimistic, impatient, · patriotic,

nationalistic, humanitarian, idealistic, and believers in

fair .play, equal opportunity, and individual

responsibility.

This book also celebrates, and puts great emphasis

on, our Creator who made life not only possible but also

worthwhile. And yet, as Americans are so cosmopolitan

in personality, they certainly are not of one mind on the

issue of free, private enterprise. Even Winston Churchill

observed that:

''Some see private enterprise as a

predatory tiger to be shot, others as a cow to be milked,

but few are those who see it as a sturdy horse pulling

the wagon.

"

At Harding University the question is repeatedly

asked,

"Why has the American incentive system

performed so well?"

Are Americans better than other

people in other lands? Are we smarter? Are we better

looking? What is our competitive advantage? The

United States started with a rather large land mass and

a rather small, but well-educated population.

Our land is buffered from most conventional wars by

two oceans. We live in a temperate zone in a climate

that stimulated accomplishment. Generally, the land

has not been overused. Americans discovered and

developed natural resources, offered rewards to

workers for ingenuity and determination, and insisted

upon personal economic freedom.

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