290Organizations Bison Football, Harding leadership, Sonic and Pivot Studios team up for a unique project. Harding’s very own football team and President starred in a new Sonic inspired commercial. Student organization, Pivot Creative Studio, worked with the captains of the football team, President Dr. Mike Williams, Dr. Jean-Noel Thompson, and Sonic to create a unique commercial-like video. Senior Asa Clay worked with the football team for the past two seasons, and continued to work with them with the Pivot Creative Studio. Clay described their vision and goals for the project. “Ultimately our goal was to try to make it look as real and professional as possible since we knew a lot of people were going to be seeing it,” Clay said. The professional inspiration came from watching corporate commercials, like Sonic’s. Instead of having a full camera team, all Pivot had was one camera and ninety minutes to shoot the entirety of the project. There was a small budget and not a lot of time to work with. With inspiration coming from Sonic commercials, Pivot wanted to follow that same goal and film as though they were in a Sonic stall. To accomplish this goal, they placed chairs in a room, had people sit in them, and figured out camera angles. “It was really cool for us to be able to do a widely recognized company and it made us work and focus a lot harder on something like that just because it’s a little bit of a further step than things we had previously worked on,” Clay said. This effort was a collective piece, featuring different aspects of the university. Graduate student and Harding football captain, Cooper Carroll, shared some insight into the attitude on set. “Seeing Dr. T[hompson] on the rollerblades and Dr. Williams squished in the back seat between Wes and Nate was hilarious,” Carroll said. “They were great to do this with and made it a lot of fun with some of the outtakes and conversations.” Working with Williams and Thompson proved to be a highlight for both Pivot studios and the football players. Senior Wesley Coleman, another captain of the football team, spoke to the working dynamic of Williams and Thompson. “Working alongside two prominent figures at Harding means a lot and it was amazing to get to experience how personable they are,” Coleman said. “They are very supportive and it’s a blessing that our leaders have this quality.” The video provided the players an opportunity to participate in something fun and uplifting for the community. As players, they felt honored to be choosen to represent the University . “Our team has a huge positive impact on the community and I’m glad that I was chosen to be able to represent it,” Coleman said. Cooper expressed the personal feeling of representing the brotherhood that many have not get to seen. “It means a lot to all the guys in the commercial to be able to represent the Harding Football team in this way,” Cooper said. The Pivot Creative Studio created a memorable video for both the players involved but also for the community viewers. Written by Bailey Coffman FOOTBALL, ROLLERSKATES AND MILKSHAKES
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