139 GEORGIA DUNNING SHIFT to THRIFT Junior Georgia Dunning utilizes quarantine to start a small business. In summer 2020, junior Georgia Dunning created a business, Revamped Apparel, via Instagram in an effort to be more sustainable. This idea came to her after reflecting on her semester abroad in fall 2019. “While I was abroad, I noticed that everyone was really good about recycling, way better than we are in America,” Dunning said. “So when I came home, I tried to start adding all those things into my life. I love shopping, and I was thinking if I could buy clothes for people instead of myself, then that would be great.” Junior Olivia Dunn supported Dunning’s passion and motive for her business, and appreciated the sustainability she practiced. “I love it. Because of the ethical background, it makes me even more willing to buy things from her,” Dunn said. Students responded positively to the commitment Dunning placed on customer engagement. Dunning responded quickly to customer questions and opinions. “Her account is really easy to use, and she is so quick to answer questions and let people know if their bid has been raised,” junior Hallie Carger said. “She posts new clothes regularly, and her pictures always depict realistic characteristics of her items. She is so skilled at client engagement. She’s responsive and alerts followers when a new drop is coming.” Dunning said the support Revamped Apparel received fromHarding students made it more fun. She said it was a blessing to meet people from Harding she otherwise would not have met. Junior Abby Maguffee thought it was fun to find unique, vintage items while also benefiting from the convenience and gaining affordable clothing. “I love Revamped Apparel and always enjoy looking through her drops,” Maguffee said. “I support her and almost always buy at least one item from every drop.” Dunning hoped to grow her small business in the future, stay active and use it as a creative outlet. “My main goal is to stay consistent, keep growing and, mainly, have fun with it because that’s one of the reasons why I do it,” Dunning said. “It is just so much fun.” story by Sadie Thornton Hey you! Georgia Dunning peeks through a tear in the wall. She started her thrift account as a way to become more resourceful. | photo courtesy of Georgia Dunning Striped shirts in Dunning’s inventory are folded to be posted on her social media platform. The thrift account was the favorite account of multiple students. | photo courtesy of Georgia Dunning Dunning’s brand image is displayed. She made her brand easily accesible to studnets through Instagram. | photo courtesy of Georgia Dunning
RkJQdWJsaXNoZXIy NTc5NA==