Fresh, rnn ~Icrcdith Palmer began .elling he r O\rn hand-personalized shoes in ,\ugust 20 l·~after launching an accidental marketing campaign. She clrcw on her shoes and wore them to a volleyball game. After being tremendously encouraged and complimented, she made a post on lnstagram and received her first order within 2+ hours. ··It was really an accident,.. Palmer so )) ·~ hat made by Palmer. LE F U S I G X L s By Madie McGuire ··E,-crything that she makes is stylish and rits the person," E,·ans said. "She will get Lo know you and then she will make you something. She will try to work your personality into it, which i<s just creating business. lt '5 not one product. lt's many product~ for each indi,·idua!. and that's wh1· her f'riendship is her greatest marketing said. "One night I got bored, and I drew on my shoes.'· Palmer was always passionate about an , especially dra,,·ing, but the creation of Palmer's Designs laid the foundation for \\'hat she planned LOdo with her lm-c for an within her career. Palmer's roommat and close friend, freshman Kally Byrd, said she often walked into their dorm room to sec her working on a pair of hoes. "lt)s not one product. It)s many products for each individual) and that)s why her friendship is her greatest marketing tool. She loves people and she wants to know them. tool. he 10\·es people and she wants Lo know them. That is what mak s her great." Depending on how ac1i,·e ~he wa. on social media, primarily her Faccbook and In tagram account , she t~1)ically rcceiwd orders for three LO four pairs per month, but during Christma. in 2015, . he receiYed orders for 20 pair of shoes. Coming to Harding as a first-year freshman opened a ,,·hole ne,1· market to Palmer. ~ e,,· groups of people began to find her on lnsLagram, but people That is what makes her great. )) -Senior Daniel Evans ·'She puts a lot of time and effort into the work she docs," Byrd said. "She is passionate about it, too. Even when he is not working on shoes for someone or a painting, it's always in the back of her mind. It's a huge pan of who she is."' A client and friend of Palmer, cnior Daniel Evan , said he had a from her home also ordered more in her abscnc . Palmer said ocial clubs ,vere her largest elicntcle at Harding. ·'It's not something you see all the time," Byrd said. "She is so crcati,T, and it is a\\'esomc that she is this young and has her own-business going on. She is good at what she doe ." Freshman Meredith Palm er creates customized shoes and hats through her business, Palmer 's Designs. Palm er used the proceeds to help provide for the Harr iso n family who served as missionaries in Geita, Tanzania. I Photos by Julia Reinboldt FHF.\1 1\IL\ <ii( I! ,/
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