2012-2013 Yearbook

CAB Campus Activities Board est. 2003: Row 1: K. Graham, M. Erwin, A. Robison. Row 2: H. Bohnet!, L. Armstrong, S. Hall, S. Babcock, J. Head, V Janelle, B. Hansen. Row 3: R. Belew, C. Wright, L. McCaughan, M. Heroux, E. Bailey, D. Lopez. Student Association Est. 1924: Row 1: L. Armstrong, K. Rosu, S. Hines, M. Parten. Row 2: K. Wilson, K. Molt, W. Waldron, S. lvey, H. Felix. Row 3: S. Manning, A. Yates, J. Hemphill, A. Mauldin. Class Officers Est. 1924: Row 1: K. Wilson, K. Molt, S. lvey. Row 2: A. Yates, J. Hemphill , A. Mauldin. PASSPORT TO ENTERTAINMENT Campus Activities Board revamps original Pass The goal of the Campus Activities Board was to inform students of campus events and to create fun and exciting ways for them to get connected. CAB's campus passport, a revamped version of the longstanding CAB Pass, and the addition of Logan Light as the director of CAB increased student excitement about involvement in campus events. Stylized to resemble a real passport, the campus passport retained Pass benefits, which included allowing students to attend events for free or discounted prices, and added incentives for students to attend variouscampuseve~s. "We want to prove that we've been listening to the student body, and we've heard what they want," Jared Dryden, a junior on the CAB marketing and public relations committee, said. The purpose of the passport was to get students to attend as many events as possible, and students received a stamp for their passports at each event they attended. Students could get stamps at concerts, movies, plays, musicals, sporting events and Spring Sing. "CAB is hoping to generate a sense of student involvement and promote Dr. Burks' favorite word, 'camaraderie,'" CAB co-director and junior public relations major Holly Bohnett said. "The new campus passport system will hopefully inspire students to become more involved and expand their areas of interest as a result." The passport also encouraged students to get involved with Harding online. According to Dryden, students could get stamps by following CAB on lnstagram or participating in contests on Facebook or Twitter. Another upgrade from the Pass was the addition of the passport's tier system that rewarded students for earning certain amounts of stamps. Passport holders moved to the next tier once they reached 30, 60 and 100 stamps. On reaching the first level students could earn discounts at businesses and restaurants, such as Zaxby's, Chick-fil-A, Whistlestop and Blackbird. In addition to these benefits, the purchase of a passport also gave a student $100 off their first travel payment for Harding international programs. Light, new director of CAB said CAB "wanted to give students a reward for going to an event that they might not usually go to." The goal of a student with a passport was to reach the third tier at 100 stamps. Once students reached this level, they were entered into a drawing for a free international program of their choice. With the discounts students received, the passport had the potential to pay for itself. "It could be life-altering for the recipient, and we're happy to be a part of it," junior public relations major Reid Belew said. "We wanted to change the program because we all want to be part of an active campus. The main purpose of the passport is to kick-start this campus into activity." CAB's project became a reality, with attendance rates that soared at a variety of events and a campus that became more vibrant. Rachel Weiss/Mallory Pratt SA, CAB & Class Officers I 253

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