208 organizations Row 1: L. Gutierrez, M. De La Torre, F. Morales, B. Pagoada, C. Cordona, L. Ramirez, G. Velazquez. Row 2: Y. Jia, L. Marchena, D. Hernandez, F. Miron, C. Cuadra, G. Niu. Row 3: L. Velasquez, D. Alvarado, F. Ramos, K. Minerick, A. Coello. Row 4: D. Saborio, A. Gutierrez, J. Hernandez, M. Mora, L. Pavola. Row 5: J. Hernandez, D. Avelar, J. Elvir. Row 1: M. Hammons, E. Estrada, C. Dunnagan, B. Inloes, B. Featherstone. This fall, members of the American Marketing Association decided to experience different types of marketing in order to raise money for a good cause. In the spring of 2008, the members came up with the idea of a Long Drive Competition to go along with the theme of marketing for nonprofit promotions. By donating the money to the Sunshine School in Searcy, the members had the opportunity to give back to a charity. “We did the competition last spring, and we gave the money to the Sunshine School,” senior Chris Miller said. “They were building a new facility at the time, so we just decided to go ahead and do the same thing this year.” The event was held at the Log Cabin Driving Range on Oct. 14. The members of AMA were not looking for the best golfers, they just wanted to see how far participants could hit that little white ball. The rules were simple. Golfers were separated into two groups based on gender. Then, each paid $10 for five balls. These five balls represented the number of chances they would have to hit the balls as far as they could. The longest drive out of both men’s and women’s categories received prizes. “The prizes were gift certificates to Golf Headquarters in Little Rock,” senior and vice president of AMA Lauren Fellers said. “First prize was for $100.” Senior Austin Orsburn and graduate student Holly Skelton claimed first prize in the men’s and women’s categories, receiving a trophy in addition to the gift certificates. “I won when they did the event last year, so I decided to do it again and won,” Skelton said. “It was a fun way to help out with a good cause.” The event proved to be a big success for the AMA, and they were able to donate $250 to the Sunshine School. “We had about 27 people come out for the event, not including the AMA members,” Fellers said. “TV16 even came out to do a spot for channel 16 news.” It also proved to be a big success for those who participated in the contest. “I think the contestants enjoyed it,” senior Matt McCormick said. “They got to come out and show off their long driving skills.” Skelton also noted that more people attended the event than in the spring. “There was not as much participation among girls as guys, but this year there were more girls than last year,” she said. “Hopefully in future years more girls will come out.” Not only did the contestants donate to charity, but they also got to relax and take a few swings of the club on a beautiful October day. “People really like this event,” Fellers said. “It is so low key and easy to be a part of without being a pro golfer.” Cody Waits B e n e f i t s AMA Hosts Long Drive To Raise Money For Sunshine School International Business Society Students in Free Enterprise
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