BUSINESS: Economics Team, DPMA, SAM AMA, E conomic, management, computer science and marketing majors all had clubs specifically designed for their individual course of study. The Economic's team, sponsored by Dr. Don Diffine, competed in several contests and hosted several events throughout the year. In March, they hosted the Arkansas Chapter of the International Young President's Organizations with Diffine speaking on "Economic Perspectives." For the campus they developed a comprehensive Directory of MARKETING SPEAKER. Dolly Lloyd, a member of the AMA professional chapter visited the Harding campus in the fall. Lloyd spoke to both marketing classes and to the AMA chapter on campus. -Photo by Cole Bennett. On-Campus Entrepreneurs called "Student Body, Inc." Also with the help of the Belden Center, they developed an American Incentive Calendar - A Daily Chronicle of Enterprise. The calendar had 365 brief reminders of great enterprising events and quotes on the idea of freedom applied to the marketplace. American Marketing Association, AMA, sponsored by Mike Emerson catered to the marketing majors. In the fall they attended a regional convention at Texas A & M in College Station, Texas and in April they attended the national convention in New Orleans. For campus activities they offered watches with club insignias on them. Cole Bennett, senior AMA member, said, "We wanted to raise money for our club and we thought that this would be successful." The Quartz watches sold for $25 and had a one-year warranty. Future managers could be involved in the Society for the Advancement of Management, SAM. In the 1988 national spring Case Study competition the team came in fifth place. The convention was held in Richmond, VA. To raise money to attend the conventions, the club raised over $1000 by selling survival kits. The club offered the kits to the parents to buy for exam week. The Data Processing and Management Association catered to the Computer science majors. The club met monthly to listen to speakers including representatives from International Paper, and IBM, and Tim Baird. In the fall, DPMA ended thesemester with a Christmas party at Dr. Bill Ryan's house and in the spring they had a cookout. Whether your major was marketing, computer science, economics, or management, there was a club for you. -Sharon Bowles MR. T. Marty Reagan, senior, posed for a quick picture before attending the AMA Halloween party. The costume party was the prelude to the AMA Regional conference which was held at Texas A & M University. -Photo by Cole Bennett. SELLING WATCHES. The American Marketing Association sold club watches during January as a fund raising project. Students were able to order the watches,with their club name and symbol on them. - Photo by Sharon Bowles. 51
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