PRSSA: singing the 'Rock-in Blues' The Public Relations Student Society of America, PRSSA, designed a campaign proposal in October to publicize Levi's 501 jeans and denim jackets on the campus and to those age 16-24 in the community. With high hopes, the chapter submitted their "Rock-inBlues" campaign proposal to Golin/Harris, the largest public relations firm in the United States and to Levi's Strauss & Co. A week later they were notified of being chosen number three out of a competing field of 150 submissions to execute their campaign. "We were very excited about this accomplishment. We put a lot of time and work into the planning of our proposal," said President Rohen-Marie Roberts. The chapter members, also known as the "Blues Crew," got the ball rolling by sponsoring a Jingle Contest. The more musically-minded students were encouraged to create a jingle that best corresponded with the "Rock-in-Blue" theme. The winning entry was titled, "Happy-in-Blue" and was submitted by Mark Moore, John Barton, and Greg Taylor. The jingle was featured as an entertainment highlight during chapel. On consecutive Saturday nights at the Rialto Theater during November, the Blues Crew gave away prizes which included gift certificates, tshirts, pizza and movie passes. The Blues Crew successfully reached the students through chapel. Student Association President Mark Moore represented the Crew while drawing names from a box and giving the winners gift certificates for Levi's 501 jeans and denim jackets, and "Rock-in-Blues" t-shirts. Also highlighted during chapel was fitting a size-five girl in each leg of a pair of Levi's 501s, tips on how to raise your 'babe-gathering' techniques and a "Levi's Limerick Fashion Show." On Saturday, December 3, 48 men turned out 1o_play softball and to help the Blues Crew raise money for charity. An entry fee of $55.01 was charged per team with $5.01 going directly to the White County United Way. A total of $140 was donated. The finale of the campaign was the "Big D/Levi 's 501 Blue, Blue Christmas Extravaganza." The stage was decorated with a Levi's Blue Christmas Tree, which was adorned with blue lights and ornaments and hand-made 6" high detailed Levi's denim jeans. "I believe the campaign was a success. We learned a great deal about the time and effort that goes into conducting a public relations campaign," said Roberts. Final reports and video production were mailed to Golin/ Harris on January 16. "The results will not be in until midFebruary," said Roberts. "I am hoping that next year, the chapter will be as enthusiastic about the campaign as we were this year. Success in the future is based on the initiative and efforts of today." Roberts said. -Mary Maxwell ROCK-IN-BLUES. Junior Randy Williams participated as a model for the Levi's 501 campaign. The Harding chapter of PRSSA promoted Levi's jeans and jackets throughout the fall semester. Photo by Sharon Bowles. Susan Nanette Jouett - Little Rock, AR. Elementary Education. Tri-Kappa (Treasurer , Activities Director), Club Queen (Kappa Tau Omega), Petit Jean Queen Attendant, Student Impact (Head of Publi city and Registration) . Kathy Lynne Joynes - Elkton, KY. Accounting. Shantih, Band (Marching, Flag Corps) , Pi Gamma Psi. David K. Judd - Florissant, MO. Accounting. Knights, Alpha Chi, Chamber Orchestra, Club Beau (Phi Delta), Dean's List, Intramurals, Pi Gamma Psi , Student Impact. Betty Jean Kellems - Laguna Beach, CA. English. Campaigns (Kenya, Iowa), Dean's List. Shayna Rae Kelly - Bradenton, FL. Elementary Education. GATA (President, Secretary, Devotional Director), Dean's List, SNEA. Keith Quentin Kemp - Vincent, OH. General Business. Jan Traci Kennedy - Atlanta, TX. Psychology. Kellye Rachele Kieffer - Weiner, AR. Fashion Merchandise. GATA, HUF. Paul Don Killingsworth - Forrest City, AR. Computer Information Systems and Mathematics. Theta Tau Delta, Alpha Chi , American Studies, Data Processing Management Association, Dean's List, Intercollegiate Athletics (Swimming, NAIA Nationals), Academic All-American. Kimberly Kaye Kilpatrick - Springdale, AR. Elementary Education. Transfer from Uni versity of Arkansas - Fayetteville. Shantih (Devotional Director, Vice President, Interclub Council Representative), Campaigns (Aust ralia), Dean's List, JOY, Kappa Delta Pi (Vice President) , SNEA, Student Impact. Jill Michelle Kinser - Middletown, OH. Social Work. Tri Sigma Delta (Historian), Alpha Chi , Alpha Delta Mu, Campaigns (European Chorale Tour) , Campus Ministry, Chorale (Secretary), Dean 's List, JOY, Resident Assistant, Social Work Club (Advisory Committee). Rhonda Elizabeth Kipple - Spring Grove, PA. Public Relations. Transfer from Northeastern Chri stian Junior College. Ju Go Ju (Historian), Bison Staff, KHCA Staff, Petit Jean Staff, PRSSA, TV-19. John J. Klien II. - Littleton, CO. Marketing and Computer Information Systems. Knights, Data Processing Management Association, HUF, Petit Jean Staff (Photographer) , The Crew. Elizabeth Kathryn Knight - Carbondale, IL. Psychology. Martin Webb Koonce - N. Little Rock, AR. Biology. Seniors 233
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