1984 Volume I Harding University The Blues Crew Campus PRSSA chapter begins Levi's campaign An eight-week publicity campaign for Levi's 501 jeans began on campus as part of a nationwide effort between Levi Strauss and Co. and 25 chapters of the Public Relations Student Society of America (PRSSA). PRSSA chapters received a challenge from Levi Strauss & Co. to design and implement a campaign for Levi's original 501-style jeans. The University chapter drew up a proposal and it was one of the 25 accepted from PRSSA chapters across the nation. The students received a working budget and promotional materials from Levi's Senior Bob Ritchie, head of the Levi's Blues Crew (as the promotional group bills itself), said the campaign was designed to increase awareness of the buttonfly, shrink-to-fit jeans and their "versatility, durability and fit." The campaign began with the first of several giveaways at the S.A. movies and with a "Crank It Up" car stereo contest. The next major campus activities were the Blues Crew co-sponsoring a pep rally and sponsoring a concert by country recording group Slater, Wells and Co. in the Administration Auditorium. The 25-member team sponsored a cheering section in the north stands of Alumni Field only for students wearing Levi's at the football game against Arkansas-Monticello In addition to publicizing SOl's, the campaign provided valuable experience for the students involved, Ritchie said. "They are active in the research, planning, implementation and analysis of a full-scale publicity campaign," he said. Ritchie said the final criteria used by Levi Strauss in judging the publicity drive · involved two critical factors: the amount of publicity given the campaign by the campus and local media and the increase of the sales of SOl's in the local area. The winning crew received a grand prize of $2,000 and a paid trip for selected team representatives to Levi-Strauss headquarters in San Francisco, where a presentation of the winning drive was made before the company's board of directors. 1lt 50 Harding Review 19~6 Spring Sing Hosts and Hostesses. Mark Brown , Laura White , Lori Bailey, and Paul Lockhart . - photo by Todd Glover. Hosts, Hostesses Chosen for '86 The hosts ami hostesses for the 1986 production of Harding's Spring Sing were recently announced after one night of auditions are the next night of call backs. From a group of very talented auditioners there were four chosen for the honored positions. They are: Lori Bailey, Mark Brown, Paul Lockhart and Laura White. Lori Bailey, a senior business education major from Searcy, has been active in the A Cappella chorus and Belles and Beaux . She is also a member of American Studies and Oege social club. Lori has participated in many variety and talent shows and has been featured in the past Harding productions of "Fiddler on the Roof" and "Hello! Dolly." Bailey said that being chosen as a hostess is a blessing and she also said she was very surprised when chosen. About working with the other people chosen she said, "I feel like I'm working with my best friends." Mark Brown, a senior from Searcy, is a vocal choral major, has been active in chorale and is now in A Cappella. He is a member of Beta Phi Kappa social club and enjoys playing classical guitar. He is also in this year's Homecoming musical 'The Music Man" participating in the baritone quartet. This is Brown's first year to audition for host, and he feels the experience will be "a lot of fun." Paul Lockhart , a senior marketing major from Vinita , Okla., has been active in Choral, Belles and Beaux, Troubadours and is a member of Chi Sigma Alpha social club. Lockhart has had some experience in entertaining, having performed at Dogpatch U.S.A. amusement park, the Arkansas Junior Miss pageant and the Harding Dinner Theaters. After trying out for the past three years, Lockhart said he was surprised when he was chosen. Of the others chosen, he said, "I think we will work together well because we were all friends before being chosen hosts and hostesses." Laura White is the final member of the group. This is her second year to be named as a hostess, her first being in 1983. A music and English major from Searcy, she is a member of Zeta Rho social club and A Cappella. She was in last year's production of "Hello Dolly, " playing the lead of Dolly Gallagher Levi, and she was also in this year's Homecoming play "The Music Man." 11%[ Suzan Henson r
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