I Bison Bison Undergoes Facelift, Expands Size With a new editor , new type face, new nameplate and many new faces, the Harding University Bison entered the 1981·82 school year searching for a freshness that would inform and entertain the students. "I felt Ii ke the Bison needed a new look, " said editor Jay Perdue. " It was time for some changes and we wanted a dif· ferent outlook for this year." Along with the change of type, from a traditional sans serif to the more modern mallard, Perdue and company revived the controversial, but much read. Fifth Column which had lain dormant for a year. From written responses, Perdue mentioned that most students felt the co lumn was ' funny and read it regularly, "We strove to make the Fifth Column an editorial comment, but sometimes it was just strictly for fun ," said the junior from Memphi s, ' 'The times peop le were offended occurred because either the writer failed to make it clear the article was satirical or the reader misinterpreted it." Another departure from past years was the arriva l of a predominantl y 12-page newspaper. Sixteen of the 24 publications were of the large variety allowing more pictures, features and spec ial attractions. 84 -Bison ' 'The extra pages (up from eight) gave us more breathing room, " Perdue said. " In the space available we tried to print a real variety so that there would be something in each paper to interest everybody on campus. During the fall semester , awards were given to college papers across America. The 1980·81 Bison, which Perdue ca ll ed "a very fine paper," received a First Class rating, one step below the All American honor. '" have goals and then [ have dreams, " said Perdue. " Of course I would like to get the AII ·American rat ing back again, In addition Scholastic Magazine gives a Pacemaker award to the top five papers in the country. I told my staff that l"m kind of young, but I could still use a Pacemaker." The Bison, a weekly publica· tion , was consistently rolled off the press and dispersed to the people on Fridays because an effective staff spent hours in planning, writing, editing and doing the numerous other tasks required prior to printing. Laura Brown served as Perdue's assistant editor and added her feature writing expertise to the Bison, Boo Mitchell , Cynthia Hooton and Ken Bissell headed up the news, features -SlCIffPholo and sports sections of the paper in order to provide for the varied tastes of the Bison readers. Photographer Jim Bradley roamed the highways and byways of Harding in order to catch the University news o n film , and Terri White, thi s year's business manager, sold ad after ad to keep the newspaper in the black. Circulation managers Ginger Mabry and Charles Dupre , - DClrrel/ Truitt - ShCIwn DClggell
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