"Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else doesI" - Steuart Henderson Britt One common occurrence at Harding takes place promptly at one minute until curfew in the guys' dorms. It starts with a slightly embarrassing gurgle trickling across the lower stomach region of Joe Student, turning to a widely scattered earth-shaking growl. Even his macho begonia plant turns red with embarrassment as its leaves cower with shame. Then, Joe makes a quick flash through his billfold to check the ratio of greenery to void. Yes! He is blessed with money ,........, all two of them - but that's all it takes as even his eyes start to salivate with anticipation . Finally, he can hold back no longer as his belly echoes its hungry throbbing. moan - to the further dismay of the begonia: "Ohhh. . Let's eat!" "Yea . Food!" comes the reply from his poor, deprived, shriveled up roommate who's experiencing third degree withdrawal symptoms from his 30 minute fast. And they're off to devour some tasty late-night morsels from a local food spot. ' Interaction between the students and the business community, such as portrayed above, was an important aspect of life at Harding. Each was dependent upon the other, and in turn each supported the other in mutual growth. Students sough t out places to do "magical gymnastics" with dirt built into their clothes, service stations for car needs and nearby department stores for han~ dy items for their roommate to misplace. All were necessities to students, but those activities were also important to the business community. Students were often great consumers of various products offered in Searcy. Sometimes, even in desperation, students may have tried to push their valuable Pattie Cobb meal tickets onto some unsuspecting peddler for his wares. Students had to have them. Frequently, the community provided employment for students needing some extra spending money. Wal~Mart, Munchy's, McDonald's, the Searcy Shopper and Buyers' Guide and Wendy's were among the stores where students worked. Each appre~ ciated the other's presence. The business community was a great benefactor to Harding in another way, too. BacK in November 1979 Harding began a fund raising drive in the Searcy business area, hoping to have $500,000 pledged to be paid within five years. As of February 1980, Vice President of Finance Lott Tucker reported that $551,250 had been pledged and that he expected that amount to exceed $600,000 since more were still responding to the drive . Ads serves to capture this vital interaction between students and community. And besides . .. who enjoys winking at girls in the dark? - Hal West. Editor Fuitl ABOVE: ADDING mOre muslir06ms to the salad bar. Harding jWlior Kathy Fox helps prepare a deliciQus !t?ast for Wendy 's customers. BELOW: WHILE working at Wal-Mart Mike Spillmall makes a mlrlor adjltstHlf;1!t 01/ a bicycle. 385 Advertisements-Index Introduction
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