Definition of a Good Yearbook A good yearbook appeals to the majority of the students for whom it is designed . Appeal of a Good Yearbook Appeal is determined by: The number of times a purchaser's name and picture appears. The completeness and accuracy with which events, activities and organizations are recorded. The purchaser's esthetic reaction to all aspects of the book, including color, cover design, theme and photography. The physical condition and timely delivery of the book . Success JOHN CLARK 4132 Libby (405) 789-8.(.43 Oklahoma City, Oklahoma 73122 of a Good Yearbook CHRIS CLARK Supervisor 376 ~ Advertisements Success is measured by: The percentage of students who buy. The degree to which these student buyers accept the book. 1979 PETIT JEAN Prepared by JOHN CLARK ART SERVICE 4132 NORTH LIBBY AVENUE * OKLAHOMA CITY, OKLAHOMA 73122 789·8443
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