JOliNT ~EIFfORTS Eighteen in a row Thumbtacked on a bulletin board in the Petit Jean office, a new sign greeted staff members at the first organizational meeting of the year - "Our goal: The best yearbook ever produced." While actual production of the book began in August, hours of thought, preparation and layouts were studied and worked on by editor Tom Buterbaugh during the summer of 1977 . While trying to retain the traditional things that make a Harding book unique, the 1978 annual reflects innovation and change. Using a circular motif on the cover, divisions, and opening and closing sections, the staff tried for even more of a magazi ne format by the use of more graphics, line rules and screens. The theme"A lot can happen in just one year" was selected because it seems that more activities go on at our small private college than at many larger state universities and also because it would help each one remember the changes and happenings in their lives this year . Copy was the most criticized element in the 1977 book and so the staff worked to change that by the use of more quotes, interviews and feature-type articles. Also to be reckoned with were those students who felt the book was copy heavy. The number of sections was decreased from 11 to six with several sections being combined. Administration, faculty, students and honors were grouped together under the heading People and social clubs and organizations were collectively called Croups. Student Life was changed to Events and was increased 50 percent with the addition of a special section featuring "A lot can happen in a day." Departmental coverage was increased to give more coverage to the academic year. The number of pages for the administration was reduced and the usual formal shots were replaced with candids. Trying to tell the sport year as it was, the staff gave more emphasis to fans, 222 • Publications intramurals and non-organized sports. Color was taken out of the section as it was felt that color should be used in sections relating to the entire student body, not just athletes. Travelling to Henderson State University for the annual fall ACPA meeting, the staff returned without their plaques as the final results arrived too late for the plaques to be engraved . The staff was pleased to learn that the 1977 book brought the school its 18th consecutive AIIAmerican and was the first place book in the state. As usual, the staff started considerably larger than it f inished, thus creating more work for those faithful few. Late on deadlines, the pressure was on to finish the book by March 3. However, the staff was blessed by an excellent photography crew headed by Dave Hogan for the third consecutive year. Work ing to improve a top book, the staff realizes their hours of labor will be underestimated. Perhaps closer than many social clubs through hours of work and roteI parties, staff members came to realize the truth in their theme, "A lot can happen in just one year ." 3
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