. 1 I The businessmen represen ted in th e student publi cations of Harding College h ave wa tch ed and in a very r eal sense h elped to foster the growth of the College. Their inter es t is manifes ted in the advertising sp ace th ey purchase in th e student publica tions. The Bison. could not go to press each week were it not for this adverti sing and th e Petit Jean would be severely limited without it. In th e past , studen ts of Harding h ave included th ese merchants in th eir perspective of coll ege life, real - i zing th a t just as it is good business to adverti se for the studen t trade, it is good business for the studen ts to trade with the advertiser s. 243
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